How do you feel that iPhone gaming compliments the Room Candy brand?
LC: The Room Candy brand stands for products that are cute and colourful with an element of cheeky humour. That being said, the iPhone is a perfect platform for bite-sized games (3-5 minutes gameplay/session) and a very female friendly device. For Room Candy, we view the iPhone as an important extension of future online games that we will be publishing. CG.biz: After reading your blog I get the impression that you either develop the games yourself or at least play a major part in their development? LC: I definitely have a very ‘hands on’ approach when it comes to originating game concepts, designing and flushing through the game mechanics. I was the lead designer on Pimple Popper, and serve in a similar capacity on the next couple of titles that we will be publishing. I don’t have a tech-related background, as my formal training is in finance and economics. What I do rely on is my years as an avid gamer of casual and female-friendly games, combined with the acumen I gained from selling
