How Do You Get Customers For A Nail Spa & Salon Business?
A manicure or pedicure is a feel-good luxury that many can afford. Even when money is tight, people still want to feel they are being pampered on some level. There were more than 57,900 nail salons listed in the U.S. as of June 2007, according to Beautytech.com. (See reference 1). Attracting customers to your nail spa and salon can seem daunting but is manageable with a few simple steps. Build a website or hire someone to build one for you. It does not have to be a complicated site but a Web presence shows your company is progressive and up-to-date. Many younger customers will search online for local nail salons and spas, and if your site does not show up, you are losing out on potential customers. Utilize pay-per-click advertising. Make sure potential customers can find your website. Through pay-per-click advertising options, such as Google AdWords, Yahoo Search Marketing and Microsoft Advertising, you can select keywords related to your business (such as “Nail Salon in [Your City]”)
