How Do You Get Your Products Into The Big Box Retailers Tips For Becoming A Costco, Home Depot Or Wal-Mart Supplier?
Many small businesses view getting their products onto the shelves of big box retailers such as Wal-Mart as winning retail Olympic gold. Besides dramatically increasing a business’s profits and opening doors to other lucrative retail contracts, having your products on a big box retailer’s shelves gives consumers and other retailers the message that your company’s products are winners. However, competition is fierce; in 2004, “about 10,000 new suppliers applied to become Wal-Mart vendors. Of those, only about 200, or 2%, were ultimately accepted” (Gwendolyn Bounds, “The Long Road to Wal-Mart Shelves”,The Wall Street Journal Online). So how can your company be one of those few companies? The first thing you have to do is ensure that your product and your company will be attractive to a big box retailer. Preparing to Get Your Products into a Big Box Retailer Big box retailers
