How Do You Launch A New Product?
The launch of a new product is often an indicator of its future success. Investors, executives and employees want to see the time and money spent in research and development pay off, so you need to strive for a successful product debut. Start advertising the new product several weeks to a month before its launch. Depending on your target market, you may only need to alert your current customers to have a successful debut. Some items, like children’s toys, should only be advertised once they are in stores so consumers can buy them shortly after seeing an ad. Coordinate press releases to create a buzz in local and regional media. Journalists love quirky stories, so think about the news value of your product or company. For example, maybe you are the only security-scanner company in the area or are releasing a product that uses a very new technology. Analyze the expected demand of your product so you don’t over- or under-shoot your initial product run. Account for sales based on returning
