How Do You Make A Company/Organization Newsletter Interesting Yet Still Professional?
A company or organizational newsletter needs to be professional, informative and accurate. But there is no reason it needs to be dull! Add some life to your company’s in-house or mailing list newsletters with some innovative additions. • Identify the audience. Who currently reads the newsletter? Are there other people who should be reading it? A newsletter intended for all employees, but currently read only by management needs a new format and content. Newsletters already reaching their target audience may only need some minor adjustments. • Clarify the purpose of the newsletter. Every newsletter has a purpose, although sometimes it’s been forgotten over the years. Is the newsletter to share news of the organization’s activities? Promote company morale and loyalty? Inspire volunteer activity? Solicit funds or donations? • Look at the layout of the newsletter. Does the current layout encourage recipients to read it? Are the font styles and sizes easy to read? Are the headings and illust
