How do you make a good logo?
That’s a good question to ask – and it’s the million dollar question for the 2012 London Olympics committee to answer. But unlike them, your logo shouldn’t cost you a million bucks. Here are few guidelines for you to consider as you design your logo. What is a Logo? • It’s a visual representation of your company • It’s part of your branding engine • It’s as unique as a face. What it is not? • It’s not the only marketing tool. • It’s not cast in stone. Logos change and develop over time. • It’s not the silver bullet – a new logo won’t fix your sagging sales. What elements make a good logo? Let’s see what design elements need to go inside a successful logo. Other than the creativity aspect, a good logo must: • be simple • be easily recognizable • reflect you What are dos and dont’s of designing a winning logo? Now that you have an idea about logo elements, how do you go around designing one? Here are a few do’s and don’ts about the design process: • Do Brainstorm a list of “Ons” and “Off
