How do you make money giving away free DISH Network satellite TV systems?

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How do you make money giving away free DISH Network satellite TV systems?

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First of all, we don’t make money selling hardware. The money is in programming. DISH Network compensates us for bringing them a new subscriber. The cost of the satellite dish system is being subsidized by DISH Network. They actually LOSE MONEY on the hardware in the short term in order to gain a new customer. DISH Network is betting that you’ll love the service so much that you’ll remain a customer for a long time.

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