How do you make money giving away free DISH Network satellite TV systems?
First of all, we don’t make money selling hardware. The money is in programming. DISH Network compensates us for bringing them a new subscriber. The cost of the satellite dish system is being subsidized by DISH Network. They actually LOSE MONEY on the hardware in the short term in order to gain a new customer. DISH Network is betting that you’ll love the service so much that you’ll remain a customer for a long time.