How Do You Make That Cold Call?
Start with the right empowered attitude and a fearless approach to cold calling and you will be successful. To cold call correctly, you must have a company customer profile you are targeting so you can filter out the suspects that aren’t prospects for your business. Understanding the Opponent Your opponent is the friendly, helpful receptionist who was hired because of their supportive and pleasant nature. If you approach the receptionist incorrectly, you will meet the nasty and protective gate keeper. If you approach the receptionist as a salesperson, you automatically trigger the nasty personality. However, if you approach the receptionist as someone lost and needing help, you will trigger the friendly receptionist. The receptionist will chose which one you are when they see you or hear you speak. The Approach If you walk into a building as a salesperson, do you think the receptionist will recognize you as a salesperson? If you look like, act like and sound like a salesperson, you are
