How Do You Manage A Band Or Musicians Email List?
Managing an e-mail list as a band or musician is a necessity if you want to maximize your exposure and profit. A large corporation will send out a 100,000 pieces of mail and only receive a 1 percent response rate. Why do they do it? Because that 1 percent response is profitable to them. The same holds true for your band’s e-mail list, even if you only have a 100 people on it. Always provide an e-mail sign-up list for fans at shows and online. Every time someone visits your website or social networking page or comes to a gig, the first and last thing that person should see is a place to sign up for your e-mail list. Send out one e-mail newsletter/update a month. If you send more than one e-mail a month, make sure it is important news you are imparting, i.e., a reminder about a CD release party or a TV/radio appearance. Your subscribers will feel like they are being spammed if their in-box gets cluttered with too many e-mails from you. Provide an “unsubscribe” option in every e-mail. Thi
