How Do You Select A Public Relations Professional?
If you are hiring a PR person on a project basis, what should you look for? It’s important to select the right person for the job. Here are some tips on what to look for. Gather several candidates by placing ads or searching on popular freelance websites like Guru.com and eLance.com. You can also place ads on small business forums and Craigslist.org. Once you’ve selected several candidates to contact, request writing samples or view their online portfolio. Review their writing style and skills to see if they meet your expectations. Once you have established that the PR person meets your writing expectations, ask for published clips that they have landed for their clients. A successful media relations person will have many contacts and published stories with print and online publications. You have determined that the person has the skills that you need. You can ask for references of satisfied clients. The last step, which I highly suggest if you are planning on a longer business relatio
