How Do You Start A High-Tech Marketing Ad Agency?
The modern ad agency needs to combine creativity with technology in order to compete in the industry. Agencies that utilize traditional print presentations and antiquated design aesthetics will quickly be left behind by high-tech firms. You can start a high-tech marketing ad agency to exploit your interest in technology and knowledge of New Media. Employ a market research expert at the start of your agency to provide in-depth analysis. These experts can be given a three-month contract to look at comparable ad agencies and produce a report in the early days of the agency to help you stay ahead of the competition. Purchase PDAs, laptop computers and portable data storage at the beginning of your agency to encourage mobile work. Your sales people and designers will be able to work on the road and provide presentations to potential clients on the fly. Hire sales and accounting professionals with familiarity in high-tech marketing. Your administrative staff should be conversant in marketing
