How Do You Take Advantage Of Folder Names For Higher Search Engine Rankings?
Aside from link popularity, search engines also evaluate the name of your URL for relevance. If you cannot afford a domain name, the next best thing is to name your folders based on specific keywords. This is especially useful if you have a large number of keywords that you want to rank well with. As an example, if you have a website dedicated to ebooks, you may want to create folder names based on specific genres. For each genre, you might want to include some pages about famous authors, or even book reviews for the products you have for sale. You can compare successful sites like Amazon.com to Barnes and Noble to see how to accomplish this type of optimization. When creating folders, you also need to be aware of which search engines place importance on the whole URL name. In order to determine this, simply type in your keywords, and study the sites that come up. Each page of results will be returned with your keywords highlighted. If you see this highlighting on a folder name, then y
