How Do You Turn A Five Minute Presentation Into A $200,000 Marketing Bonus?
How do you increase your visibility by focussing on ‘high pay off’ activities to build your profile and profits? Speaking in public is the fastest way to attract, win and even retain more profitable clients. It is a ‘one to many’ activity that delivers an enormous return on investment for your time and effort. It also builds your expert power and recognised authority status. When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around. Here’s a personal case study of how to turn a five minute speech into $200,000 worth of media coverage. “Malaysia – Opening doors to Australian Business” was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia’s ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion. As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left
