How Do You Use Subliminal Messages In Advertising?
Subliminal messages work by bombarding the reader with more information than he can possibly analyze at once. Television and banner advertisements that use quick editing techniques, and magazine advertisements, which have busy graphic designs, can convey covert messages to the consumer. For example, the overt message might be a simple image and a slogan, but the subliminal message might communicate sex, affordability or other positive messages. Create an overt advertisement. The advertisement should convey the information about the product that your marketers think is important. In a recent television campaign, Verizon has made claims about the wide access to its phone network, suggesting that AT&T does not match it. Decide on a subliminal message that would tie in with the marketing campaign. The subliminal and overt messages should be consistent but not explicitly overlap. The subliminal message can provide new information which complements the overt message. Embed a word or an image
