How Do You Write A Comprehensive Marketing Plan In 6 (And A Half) Steps?
A written marketing plan is hugely important for any business. A well structured plan will help you to manage the ongoing performance of your business and to achieve your goals. It will bring structure to what you are doing, help you to raise finance, motivate you and your team, identify your strengths and weaknesses and so much more. But what do you need to include in your marketing plan? That’s a good question and one that you can answer in the following 6 (and a half) steps. Step 1 – The Marketing Audit You can’t put a plan together for where you want to take your business, without first understanding where your business is now. Using some simple tools such as SWOT and PEST analyses you can examine both your businesses internal and external environment. Try to answer all of these questions and more: What is your product, its features and identity and how is it differentiated? Why will your customers want to buy it? Where will you sell your product and how will you set your prices? W
