How Do You Write A Customer Profile?
A customer profile is an important part of your business plan. It should indicate thorough knowledge of your target market and who your potential customers are. A well-constructed customer profile helps a company spend advertising funds in a more efficient manner. Creating a customer profile allows your company to target all marketing resources at a particular segment of the population. Your company’s target market must be large enough to sustain your business. All marketing efforts must be measurable. Identify your target market. You should have a thorough understanding of why customers would want to buy your product or service. This is based on the perceived features and benefits of your product or service. Your service or product should stress benefits to the customer. Benefits are the motivation that causes consumers to buy. This will lead to you understanding common characteristics of your customers. For example, a power tool company’s primary market may consist of men as opposed
