How Do You Write A Description Of A Business Product?
A product description is a written summary of information about a particular product. It can appear in catalogues, magazines, online or on the product’s packaging. The goal is to inform the prospect–the person who reads the product description and might be persuaded to buy the product–about the details of the product while selling him on the benefits of purchasing it. Product descriptions are usually written by members of a company’s marketing team, specifically a copywriter who has experience in writing persuasively. But it’s something you can do yourself, with a little creativity and attention to detail. Research the product you will be writing about. Determine all its uses and find out how your client–if you’re writing for a client–wants it positioned, meaning which of the particular uses he wants emphasized. A new style of briefcase could be positioned as making you look sleek and professional, or as a means to carry more of your files and papers comfortably. Identify the targe
