How Do You Write A Sales Plan?
• Define the value of your product or service. Identify the unique and specific benefits your product or service provides for your target population. Your product may save people money, improve their health or advance their knowledge. Clarify the exact need that you are meeting. • Identify the value of multiple offerings. If you offer a wide range of products and services, define the unique value of each. Also consider all company plans to diversify the product line or to expand services. • Analyze your position in the market. Determine the exact niche for your product or service. Define the age, location and characteristics of your target population. Your product may be an innovative tool for solving a common problem in a particular demographic. Or it may be similar to other products, yet more affordable for a specific demographic. • Examine your pricing structure. Writing a sales plan is an opportunity to establish a pricing strategy. Research similar products and services in the ind
