How Do You Write A Sales Script?
Good sales managers across the world will train their employees using sales scripts. Scripts are designed to keep salespeople on track during a phone call or presentation in order to help them make the sale. Scripts are designed to introduce a customer to a product or service and explain how that product or service benefits them or why they “need” it. Properly written scripts will effectively handle any objections that the customer or client might express during the presentation. Here is your guide on how to write a sales script. Begin with the introduction. Something simple will do here, like “Hi, my name is __________ with ABC Company and I’m calling for ____________.” While it seems simplistic in nature, the introduction is crucial when trying to establish rapport, especially via the telephone. The introduction of who is calling will immediately disarm the prospect and tends to make him friendlier and less guarded during the remainder of the call. Transition into the sales pitch. Th
