How does a 20% reduction in litter reflect on a Municipality or a Corporate Sponsors campaign?
Reporting municipalities have documented a reduction in litter (20% minimum). This has been achieved through the use of the “Please Don’t Litter” message that is required to be part of each imprint. Municipalities are discovering that the imprints are being perceived as a signature left behind by their beach cleaning crew. Hence, beach visitors are responding to the crews’ cleaning efforts realizing it is on their behalf and for their enjoyment. This 20% reduction in litter is further evidence that the same people are reacting positively to the Sponsors ads as well!
Related Questions
- If campaign settings should include imperatives and restrictions in order to reflect a moral view, what agenda should they offer?
- How does a 20% reduction in litter reflect on a Municipality or a Corporate Sponsors campaign?
- Does the corporate annual review really reflect a fair picture of the employee’s performance?
