How does a book publisher sell electronic books?
First, the book is listed in directories, distributor and wholesaler catalogs, bookstore Websites and the publisher advertises to the major markets to invite customers to visit the Websites to purchase your book. There is more to it, but that’s basically how it is done. When the e-book becomes a hot seller, the p-publisher then initiates print versions and the book enters the traditional markets. E-bookstores and vendors around the world can now order the e-book. Yes, p-publishers will use the e-publisher’s Web site to market your book. The publisher will use all markets available. The e-publisher has only one or two markets to offer you. P-publishers have thousands. Every bookstore in the world is just one example. The p-publisher will use Print on Demand (POD) systems to launch your e-book to a p-book. When sales of the p-book rise, a print run will be initiated and the p-book will be available worldwide in all markets in both e-book and p-book versions.
