How does a company achieve good customer service?
You must meet and exceed the requests of customers at every single touch point. Three things need to come together to make customer service work correctly. First, there must be a commitment from senior leadership in order to stress the importance that great customer service is important to the long-term success and profitability of the company. Second is understanding that customer service is a cradle-to-grave operation in the sense that when acquiring new customers, you ensure that they’re happy at the point of sale and throughout their time with the company. Lastly, you must understand all of the interrelationships and technology that has to come together to ensure everything works and is connected in a seamless experience for the customer. Do customers expect good customer service, or in general, do they expect little from businesses? Customer expectations are skyrocketing. I think customers want what they want and they want it now. Ten years ago, things were a little bit slower, a
