How Does a Customer Service Satisfaction Survey Help Improve Customer Service?
Why Good Customer Service Is Important Customer satisfaction is essential to helping a company continue to move its business forward. Therefore, it’s important for businesses to have employees with good customer service skills. Customer service performance gives customers an image of the company. If a company has employees with poor customer service skills, this will paint a bad image of the company to the public and may also hurt business. Consumers may decide to take their business elsewhere if they aren’t treated in a pleasant and respectful manner. There is a saying, “The customer is always right.” Even in instances where the customer may not be right, a customer service representative should be able to handle the problem in a courteous and professional manner and try to ensure that the customer leaves satisfied. Customer Service Feedback Companies want to access how their customers think, feel and behave in an effort to maintain repeat business. Many companies offer surveys where
