How does a public relations campaign plan compare with a marketing or advertising campaign plan?
Why PR plans are often better A lot of new businesses confuse public relations with marketing or advertising, and end up making common mistakes that lead to business failure. A classic mistake is jumping straight into advertising without building a prior reputation, or using most of the funds for marketing and leaving little for PR. It’s important to understand the difference between PR and marketing/advertising to know which approaches will work for specific products. Although often viewed as opposites, the two strategies actually work together to form an efficient, long-term program. Here are some of the basic differences between a PR plan and a marketing plan. Media used Marketing focuses on advertising using paid media. These are the highly visible, mainstream ones like radio, TV, print, and billboards. Paid media is expensive because the said mediums rely largely on advertising revenue to keep them in business. PR, on the other hand, prefers “earned” media – basically, advertising