How does a viral marketing campaign stack up to traditional commercials?
Viral advertising is so named because it literally “infects” the audience with its idea and spreads like a real virus. Due to its originality, it is well remembered and quickly transmitted from user to user. But such success is possible, provided that the advertisement will promote the decision of problems of consumers and will be able to reach the maximum audience. Viral advertising is most easily distributed via social networks, forums, and email, i.e. through the Internet. You always need a good strategy to promote your brand to get good results from marketing and advertising
JC: A lot of people like to think that producing a commercial is more expensive than a viral ad, but all the stuff you see on YouTube that has a lot of hits costs almost as much money to make as it does a regular commercial on TV. You’re still spending money on the actors and specs and promotion. A lot of stuff online is promoted because someone’s paying a marketing company hundreds of thousands of dollars to get a million hits in a week. The benefit of a viral advertisement is that you have the freedom to do more. When you’re working online, it’s sort of like the Wild West in that you can basically do whatever you want. In traditional commercial marketing, it always has to be kept G-rated. Online, there are no limitations. MLT: Your commercial and viral clients include Beck’s beer, Doritos, Old Spice and Jim Beam—is this a pattern? JC: My sense of humor and sensibilities really applied to the products. For example, Old Spice lets you do whatever you want. Their branding is goofy and w
