How does benchmarking benefit coffee growers?
Benchmarking means that holders of both the Rainforest Alliance Certificate and the 4C License have full access to the growing market of 4C Compliant Coffee. This offers better marketing opportunities for producers who do not sell their entire production to a specific scheme. Benchmarking with other standards helps to reduce verification costs and efforts. Therefore, benchmarking is a milestone on the path towards sector-wide sustainability and clear improvements in farmers’ livelihoods.
