How does Better Advertising affect creativity – whether a creative agency or creating compelling advertising?
This is a great question – especially since a major complaint of our industry is that it’s impossible to make anyone cry with a banner ad. The promise of interactive advertising resides in its interactivity. If this interactivity with consumers is managed transparently, the sky is the limit for our medium – so I would say that the success of Better Advertising should increase the growth of great creative targeted to the right consumer, in a privacy-safe way. That will drive revenues for marketers and drive growth in digital media. Follow Scott Meyer (@scottmeyer), Better Advertising (@betterads) and AdExchanger.com (@adexchanger) on Twitter.
