How does blogging effect SEO?
Two hundred rating factors is a fairly long list. How can we take them all into account? Fortunately, Media One and Backlinko have searched the web for all known Google ranking factors and created a comprehensive infographic categorizing factors according to their role in Google’s ranking algorithm.
Blogging is a great way to boost these ranking factors.
Often referred to as social media, blogs exist on every topic imaginable, and in every industry. Anyone with an Internet connection can set up their own cyber-soapbox in a few minutes — and for free on sites like Google-owned Blogger or Word Press. But the question in the minds of many business owners: What possible return on investment can my company receive from launching a blog? There are numerous reasons why it makes sense to blog for your business, whether on your own site or on an industry specific site. Here are the top five: 1. Establish your expertise. By writing about what your business does and how you do it on a regular basis, you “show” that you’re an expert in your field. 2. Establish “real” credibility. Your blog allows you to be a real human and share your knowledge and opinions with the world (just be careful what you say — kids’ MySpace rants are keeping them out of college). Think of your blog as the online equivalent of casual Fridays. Show the world that your busin
