How does buying more expensive handcrafted jewelry online means greater savings?
When you buy from your online jewelry designer you are paying for the jewelry and for a very small percentage of their overhead costs. But for a local jewelry retailer, they have to pay for rental, salaries for their employees, advertising costs, licensing fees, utilities, wholesale merchandise and much more. The merchandise itself is passed through many hands before it reach to the retailer. When you buy from your online jewelry retailer, you are technically buying from the manufacturer.