Cappex empowers students by helping them find colleges where they will succeed. Once students complete a survey about their accomplishments and interests, they begin to hear about schools that meet their unique qualifications. Colleges can also invite a student to hear more about a specific program they believe the student is particularly well-suited for. Students control the process and decide which schools they want to follow up with. Cappex does not share students' personal contact information without their approval, so students stay in control over their information throughout the entire Cappex process. The service is free to students. In order to maintain the service, Cappex sells advertising on the site to select institutions and companies.