How does creativity contribute to the success of an organisation?

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How does creativity contribute to the success of an organisation?

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You will have heard the phrase “if you do what you have always done, you will get what you have always got”. In order to survive you will need to fend off the competition which means doing things differently to either cut costs, provide new products and services etc. These ideas will need to come via some sort of creative process. Also, one of the by products of creating a culture that allows creativity to flourish is that you will end up with intrinsically motivated employees.

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