How does Ferguson plan to leverage or use the data?
Ferguson plans to use the data in Ferguson Online, Ferguson’s transactional website that allows Ferguson to sell to its traditional trade professional customer base – contractors, plumbers, builders, etc…. Ferguson will also leverage the data to support the Stock Market catalog and Ferguson is exploring ways to leverage the information for the ProVisons website (which creates product portfolios for builders and customers). Long term Ferguson also hopes to leverage the data in an internal search engine and Ferguson is exploring other channels where the information can help facilitate sales of supplier products.