How does Guard Dog™ Brand Development fit in with a company’s advertising agency, medical education, or PR firm?
In today’s extremely competitive marketplace, the number of key stakeholder audiences of a brand are numerous and diverse. Your message platform needs to be relevant, but it also must be consistent and cohesive for all key stakeholder audiences. You simply cannot afford to let your brand be off message. And yet, when a brand’s identity and message platform is approached in silos by using multiple agencies, being off message is exactly what is at risk. If you have ever experienced participating in separate message workshops with a medical education, advertising, or PR agency for your brand, you understand this point firsthand. It is inherently inefficient, costly, and can ultimately fragment your brand’s identity. When you invite GDBD to be at the center of the message platform and brand identity creation table, you are taking a solid step toward ensuring your brand identity and message platform is secure. Because GDBD is not in the business of selling you tactics or programs, we can fo
