How does ICICI Prudential differentiate itself from other insurance companies?
The ICICI Prudential edge comes from our commitment to our customers, in all that we do – be it product development, distribution, the sales process or servicing. Our key differentiators can be summarised as under: • Our products have been developed after a clear and thorough understanding of customers’ needs. It is this research that helps us develop unique products to cover our customers in every step of their life. • Having the right products is the first step, but it’s equally important to ensure that our customers can access them easily and quickly. To this end, ICICI Prudential has an advisor base across the length and breadth of the country, and also partners with leading banks, corporate agents and brokers to distribute our products. • Robust risk management and underwriting practices form the core of our business. With clear guidelines in place, we ensure equitable costing of risks, and thereby ensure a smooth and hassle-free claims process. • Entrusted with helping our custom