How does ITVS promote its programming?
Many people are surprised to learn about the comprehensive range of promotional services we provide for programs. Once we fund a program, we nurture and support it through broadcast and beyond. Our communications staff handles strategic planning and promotion including station relations, broadcast distribution, publicity, website production and community outreach. To make its programs relevant and vital to local communities, ITVS created ITVS Community, a network of field organizers who build partnerships between community-based organizations, local public television stations and independent producers. Through ITVS Community Cinema, ITVS presents screenings and discussions in more than 35 cities across the country.
