How does marketing differ for SME’s, especially when considering gaining access to overseas markets?
The primary difference for SME’s is the resource constraints they often face (time and money). Building a market profile, developing a strong brand, and achieving sales success is a substantial challenge under resource disadvantages and traditional strategy approaches need modification. When considering internationalization, a low risk, low cost approach to market identification and access is absolutely crucial for an SME owner/manager who cannot afford to lose large amounts of money in exploring new markets. It is here that we have developed a worldwide office network to help SME’s explore overseas markets more cost effectively (visit our sister firm at www.sme-is.com).
