How does MPA respect customer privacy?
Microsoft highly values respect for and protection of customers’ private information. User privacy was a paramount design goal for MPA. MPA is anonymous, and no personally identifiable information is collected. Activation is different from product registration. Customers can voluntarily register their products by providing their names and contact information. Registration is for those customers who want to receive future communications on product updates, service releases, and other special offers. Any information that is provided to Microsoft is treated securely, is kept private, and is used only for the purposes that are specified by the customer. The hardware hash that is used during activation is a combination of the hash values of various computer components and cannot be used to determine the make or model of the computer. It also cannot be backward-calculated to determine the raw computer information.
