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By having a professionally designed, and intelligently structured website, any publicly traded company tries to send a message to the stake holder stating: "We are all about business and making as much money as possible for us, henceforth, for you.". If you can hear the Nike website telling you just that, after you browse through it, then indeed they have succeeded in strengthening the ties with the public, while stakeholders must only care how public perceives the company, also, stakeholders are a part of the public.
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How does Nike's Website help the company strengthen its relationships with its stakeholders?
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