How does PR Newswires Search Engine Optimization (SEO) solution work?

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How does PR Newswires Search Engine Optimization (SEO) solution work?

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PR Newswire builds search engine optimization (“SEO”) into every release, delivering unparalleled search engine visibility for every release posted on PRNewswire.com automatically, and at no extra charge. Incorporating the latest in SEO best practices, Press Release Optimization reinforces and amplifies the central messages in each news release by creating an optimized version of the press release and embedding key content into the underlying HTML.