How does Safe Rides Unlimited differ from other alcohol-related non profits?
Our goal is to achieve the highest possible results in reducing tragic accidents caused by drunk drivers. We are realistic in knowing how difficult it is to change human behavior, especially when alcohol is such an embedded part of social culture. By creating a unique economic model, we have been successful in incentivizing people to use our luxury transportation services. By creating a fun evening and a VIP experience, we are building up a loyal ridership of people who would otherwise chance driving while intoxicated to return home from a night on the town. Our model is different from Mothers Against Drunk Driving, which channels public outrage and anger over drunk driving tragedies to educate the public and bring legislative change. Likewise, we are different from Alcoholics Anonymous, which has a larger goal of helping people fight and cope with the disease of alcoholism.
