How does search engine marketing (SEM) differ from traditional marketing methods?
Search Engine Marketing (SEM) provides unique capabilities that many traditional market mediums do not. For example, traditional marketing vehicles such as phone books, newspapers, tv commercials, billboards, etc. have too broad reach for many law firms. If you have a targeted customer profile, often times these mediums were limited in how well you could focus your message. For example, if you are a personal injury law firm who wants specific cases dealing with various types of motor vehicle accidents, you will find it both challenging and expensive to use these traditional marketing vehicles to your advantage. Moreover, if you also want to target your message in multiple locations, the time and cost can become exponential. But with the search engines, this has all changed. A properly aligned Search Engine Marketing (SEM) strategy now allows law firms the unique ability to become highly targeted and focused in both your message and who you want to see it – your ideal target market prof
