How does SFIAAF address the value added of the spectacular dimension of film festival culture?
Yang: We realize we need a good balance between our offerings. Programmatically, our inclination is to go towards smaller, more director-driven projects, because those are the films that have the least support and which audiences would have the least chance seeing. At the same time, knowing our audiences are diverse with a broad range of interests, we do want to balance with some commercial films, namely blockbusters from Asia. Unfortunately, there are no Asian American blockbusters, though–when they happen to come along–we will show the Harold and Kumar movies or films like that, which have a broader recognition. Above all, we want our audiences to have a good time and in a lot of ways the festival is–speaking of the spectacular–as much a community gathering point as it is a festival. Some people come for the films but just as many, or more, come to be a part of something, which they can’t find anywhere else. For that reason, we want to enhance that experience by–not just having
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