How Does Somebody Sell Firewalling and Internetworking Services, As A Start-up?
The simple answer is sell to your friends – they are the only ones that trust you, and know you. The buy’n process starts with trust and reputation. I, as a business owner would not go to a start-up in this area, unless I have known the people doing the work for a while, and they just happen to work for the start-up now. A big bond, lots of certifications, and paper on the wall does not really count as much as being known as reputable and reliable.