How does Sony Ericsson work with game developers?
PA: Game developers play a crucial role for us, as we strive to continuously enhance the mobile gaming experience. Sony Ericsson has in the past 3.5 years paved the way for development companies like Digital Chocolate, Gameloft, Glu, Fishlabs and I-play to leverage mobile 3D development to their competitive advantage. Today the majority of our main partners are releasing and planning 3D titles in their portfolio. Major players from the console industry have entered the market to extend their brands into the mobile space and Sony Ericsson is working with them. Examples are Electronic Arts, THQ and Sony. Sony Ericsson Developer World, a global support program for wireless developers, provides dedicated documentation, tools, training, technical and go-to-market assistance for 3D game development (www.SonyEricsson.com/developer/java3d). A Virtual Developer Lab service, powered by Mobile Complete, was also recently launched. Through this online service, Community members get early access to