How does TC 207 Communicate the Purpose & Scope of The ISO 14000 Standards to Users and the Public?
Communication has always been a part of the TC’s work, but now, with the first standards published and being used, this function is becoming even more important. Many of the ISO 14000 Series standards are at the cutting edge of environmental management, and there is a potential for misunderstanding of the TC’s role and products – by the public, and by potential users of the standards. Interested parties of all types – businesses, governments, and members of the public, among others – may need help in understanding the management standards approach, especially if they are familiar only with tradicional safety, performance and technical specification standards. While the ISO member bodies are ultimately responsable for communication in their respective countries, the TC is also working to facilitate communication of its work and its standards. The TC 207 Draft Communication Plan, presented in Kyoto, covers three important points: 1. ensuring that a consistent message on ISO 14000 is diss