How does the new centralized buying system help Penney and Levi?

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How does the new centralized buying system help Penney and Levi?

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Centralized buying lets Penney react quickly to the marketplace and get product out there in all stores. Before that was put in, it could take four to six months for a product to get to all stores. A few stores here and there would buy a product, and stores in some markets would want it at different times. Last year, Penney decided that it wanted the Superlow jeans [for teen girls] in all stores, and it put in orders in a matter of weeks. Because of centralized buying, it could react quickly as a chain. So all stores had Superlow at the same time. Centralized buying lets Penney have consistent store presentation and a consistent look. Q: How has Penney improved the presentation of Levi’s products? A: It used to be that jeans would be folded up and stacked along a wall. Now, stores are putting Levi’s new young men’s Flyweight jeans, made of a light, flexible fabric, on hangers by the aisle. And it’s using new mannequins: They almost look like they’re alive. The mannequin wears the Flywe

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