How does the strategic alliance benefit customers?
Our customers have consistently told us that they are shifting their emphasis away from in-house visual effects tools development and towards a greater reliance on standardized tools from trusted vendors. In addition, customers have said that they view their plug-ins and their host platform as two intertwined components of a single solution. GenArts acquisition of The Foundrys Tinder and Tinderbox business allows both companies to focus on delivering best of breed product portfolios to customers. This is a significant step toward facilitating our customers ability to standardize on a more optimized portfolio of tools from their trusted vendors. Meanwhile, the collaboration component of the alliance is designed to maximize the value of the Nuke platform by more closely aligning its development with that of GenArts plug-ins. Customers will benefit from a more tightly integrated solution that more effectively exploits the strengths of each component. This collaboration is a natural extens
Our customers have consistently told us that they are shifting their emphasis away from in-house visual effects tools development and towards a greater reliance on standardized tools from trusted vendors. In addition, customers have said that they view their plug-ins and their host platform as two intertwined components of a single solution. GenArts’ acquisition of The Foundry’s Tinder and Tinderbox business allows both companies to focus on delivering best of breed product portfolios to customers. This is a significant step toward facilitating our customer’s ability to standardize on a more optimized portfolio of tools from their trusted vendors.
