• Egyptian Cotton is known for its absorbency, which is especially suited for apparel and sheets. However, in towels too much absorbency means that a towel remains wet long after use. Also, towels that are too absorbent tend to become wet in humid climates all by themselves. • Turkish Cotton provides the perfect balance between absorbency and softness which makes it the best cotton to be used in towels. • Turkish Cotton, when used in towels, provides maximum absorbency and efficient drying.