How does Unilever prioritise employer branding?
Unilever’s approach used to be un-focused, but we are now working on a global approach to employer branding and graduate recruitment. The new global proposition was initiated about a year and a half ago, but in October/November it really gathered momentum. The UK is the pilot country for the new global material. Unilever hires 30 to 40 graduates per year in the UK. The focus is to create best practice in the UK and then roll it out to other regions. What prompted the new global proposition? Ensuring talent for the future is the essence of the new proposition. Unilever is very keen to develop talent pipelines in other countries. The ultimate goal is to have a consistent approach. At the moment graduates do different rotations and it is not ideal to have trainees without the same set of experiences. With the global proposition, we want to offer graduates more international exposure, allowing them to work in different countries and share cultures. The global proposition is a big project,
