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How does uplift modelling relate to incremental modelling?

April 26, 2017incremental modelling relate Uplift

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How does uplift modelling relate to incremental modelling?

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A. It’s the same thing. Various people have apparently independently come up with the idea of modelling uplift, and different statistical approaches to it. There is no broad agreement on terminology yet. Names include • uplift modelling • differential response analysis • incremental modelling • incremental impact modelling • true response modelling • true lift modelling • proportional hazards modelling • net modelling. These are all the essentially the same thing.